Charlamagne Tha God is scaling his media empire.

The radio host, podcast executive, and entrepreneur has signed a five-year, $200 million deal with iHeartMedia.

According to a news release, the agreement keeps Charlamagne on “The Breakfast Club,” the long-running morning show syndicated across more than 100 iHeartMedia stations, while significantly expanding The Black Effect podcast network — his joint venture with iHeartMedia. The deal places him in the company of creators like Joe Rogan.

According to Forbes, the 47-year-old’s vision is to make the network “the BET of podcasting,” a platform designed to develop, distribute, and monetize Black-led audio content at scale.

Launched in 2020, The Black Effect network has rapidly expanded. Per Deadline, it now includes more than 60 shows and generates approximately 11 million monthly views. “The Breakfast Club” remains the network’s flagship programming, with its podcast replay surpassing 1 billion downloads earlier this year, notes the outlet.

Podcasting As A Tech Business

Charlamagne’s deal comes at a time when podcasting has evolved into a data-driven, tech-powered business. Forbes reports that iHeartMedia generated $448.8 million in podcast revenue in 2024, up dramatically from $101 million in 2020. Media analysts cited in the article note that the industry has shifted away from relying solely on celebrities to gain listeners and toward incorporating digital ad metrics, including search, social media, and connected TV.

“People really do understand the business of podcasting now,” Charlamagne said, per Forbes. “You could look at somebody’s audio downloads and know what they should be being paid.”

iHeartMedia Doubles Down On The Black Effect

From iHeartMedia’s perspective, the extended deal with Charlamagne strengthens one of its most successful partnerships.

“Charlamagne has been a transformative voice in audio, redefining what it means to create content that sparks dialogue and drives cultural change. Through The Breakfast Club and his growing podcast network, he’s amplified diverse voices, tackled tough conversations, and built platforms that continue to resonate with audiences nationwide,” said Rich Bressler, iHeartMedia president & COO, per the news release.

“His influence has helped shape the future of audio and we’re energized by what lies ahead and appreciate his ongoing trust in iHeart,” Bressler continued.

The renewed partnership also follows iHeartMedia’s recent deal with Netflix, which will bring select video podcasts, including “The Breakfast Club,” to the streaming platform beginning in 2026, per Forbes.